Case Study — PsLing
Founding PsLing and expanding to New York
Experience operating products, teams, retail, and international expansion as one business.
Business overview
I established the predecessor company in 2002 and founded the PsLing business. The company was later renamed Psling Japan Inc., and expanded through a New York subsidiary and directly operated store.
Business operations in New York
Psling New York Corp. was established in 2005, and the directly operated New York store opened in September of that year. I managed the subsidiary and store as part of an apparel business of approximately 30 people across Japan and the United States when the store opened.
Perspectives developed through this work
- Product and brand planning
- Team and retail operations
- Business management across Japan and New York
- Decisions informed by sales and customer touchpoints
- Coordination and execution required for continuing operations
Today, PsLing products are handled through my sole proprietorship, PSNY.