01 — PRODUCT & SALES
Products and sales
I operate the business across costs, products, sales, and customer touchpoints, covering women’s apparel, accessories, and PsLing products.
Case Study — PSNY
Independent business and multilingual e-commerce
Products, customer touchpoints, international sales, website operations, and continuous improvement are managed as one business.
Business Overview
Operating products, sales, and the web as one business
My online retail experience began with PsLing sales in 2001. PSNY is the public English name of the sole proprietorship I have operated since 2014, selling women’s apparel, accessories, and PsLing products.
2001online retail began with PsLing
Shopifymultilingual commerce
Globalinternational e-commerce sales
Operating Model
Three connected areas of operation
Products, sales, customer touchpoints, site operations, and improvement are handled as a continuous business process.
02 — MULTILINGUAL COMMERCE
Multilingual international sales
I built and operate a multilingual Shopify site and conduct international sales through e-commerce.
03 — CONTINUOUS IMPROVEMENT
Operations and improvement
I continue to manage information architecture, updates, and operations, using AI agents to support site improvement, code generation, and data processing.
PSNY ONLINESTORE
Designing multilingual, multi-currency commerce around sales and operations
Through my own Shopify store, I build and operate an environment where overseas customers can choose their language and currency before purchasing. This work brings together translation, selection flows, payment, and selling prices that incorporate country-specific shipping costs.
For example, a Japanese customer living in Singapore
By selecting Singapore as the delivery destination and Japanese as the language, a customer can browse products in Japanese and purchase in Singapore dollars. Selecting the country or region separately from the language accommodates needs that a customer’s place of residence alone cannot capture.
Start with customers when choosing languages and currencies
Designing multilingual commerce calls for more than adding translation features or currencies. It is important to analyze which customer groups in which countries or regions to prioritize, then decide how far to develop language support, currencies, product information, shipping, and customer inquiries. The example of a Japanese customer living in Singapore illustrates how language and purchasing behavior, as well as country, inform that design.
From the first visit to subsequent use
The store makes a browser-based selection and opens a selector on the first visit. After that, a band in the header provides access to language and currency settings.
Fixed prices incorporating country-specific shipping costs
The store supports both price display and payment in the respective currencies. Rather than using automatic conversion linked to exchange-rate fluctuations, it uses fixed prices incorporating country-specific shipping costs, with shipping shown as free.
Language support and pricing for the sales destinations are designed together.
AI-assisted configuration and implementation
I use AI for configuration and implementation on my own store. Multilingual and multi-currency support forms part of the ongoing work of selling products and operating the website.
Portfolio Perspective
Viewing the web from an operator’s perspective
Rather than separating product sales from website operations, I treat customer touchpoints and continuous improvement as parts of one business system. This operator’s perspective also informs my current work in web production and project delivery.
Work covered
- Women’s apparel, accessories, and PsLing product sales
- Multilingual Shopify implementation and operations
- International sales through e-commerce
- Information architecture, updates, operations, and improvement
- AI-agent support for implementation and data processing
Live Projects
Sites currently in operation
Explore the live brand presentation, information architecture, and multilingual commerce implementation.
