Case Study — PSNY
Independent business and multilingual e-commerce
Products, customer touchpoints, international sales, website operations, and continuous improvement are managed as one business.
About PSNY
PSNY is the public English name of the sole proprietorship I have operated since 2014. It sells women’s apparel and accessories, including the PsLing product line.
Multilingual and cross-border commerce
I built and operate a multilingual Shopify site for international sales, covering information architecture, updates, operations, and ongoing improvement as well as product sales.
Areas covered in operations
- Sales of women’s apparel, accessories, and PsLing products
- Multilingual Shopify site implementation and operations
- International sales through e-commerce
- AI-agent support for site improvement, code generation, and data processing
- Business operations spanning cost, products, sales, and customer touchpoints